Marketing and ecommerce tools
Plan and measure campaigns with the same assumptions across tools, then prepare the documents a small business sends. Each calculator states its formula and which costs it includes.
Plan and measure campaigns
UTM link builder
Add UTM campaign parameters to links, in bulk, with consistent naming.
Advertising metrics calculator
Calculate CPC, CPM, CTR, CPL, CPA and conversion rate from any known values.
ROAS calculator
Calculate return on ad spend from revenue and spend, with per-campaign comparison.
Sales funnel forecast
Estimate leads, appointments, sales and revenue from traffic and conversion rates.
Review order economics
Prepare business documents and links
Invoice generator
Create professional invoices with taxes, discounts and your logo, as PDF.
Quote and estimate builder
Build quotes with optional items, validity dates and totals, as PDF.
Email signature generator
Design an email signature that works in Gmail, Outlook and Apple Mail.
WhatsApp link generator
Create wa.me links with a prefilled message, plus a QR code.
Guides
- ROAS, break-even ROAS and what they leave out: How return on ad spend is calculated, how to find the ROAS you need to stop losing money, and why ROAS alone is not profit.